I would like to test out the idea that you can be more effective when you work smarter, not harder.
The claim – you can get up and running selling something on the web in virtually no time. The key is to come up with an email list that you use to bring people to your site. If the site is designed effectively, with a good story, free stuff that leads you to inexpensive stuff, to more expensive stuff, to most expensive stuff, you can offer a lot of value to people how need your information, while at the same time, you can sit back a watch the sales roll in.
The trick, of course, is putting the model together, then generating the content that provides information people need, and convincing people they need to buy it now before the price goes up or the content goes away (like Disney cartoon movies)